Servicio de consultoría para la implantación de CRM y productos satélites

Disclaimer: I've participated in this project only on my role of Tutor

This project offers a solution for a company that presented its proposal at the Projects Fair of ORT University. The company changed its business model from B2B to a combination of B2B and B2C. However, its architecture and systems were not prepared to scale easily, which caused several issues such as sending contradictory information to customers and lack of segmentation in marketing campaigns, forcing them to manually obtain information.

The client requested an investigation into different CRM options available in the market that met certain characteristics. After evaluating several options, it was decided to implement Odoo CRM. This implementation included improvements with additional products specifically designed to solve key problems:

1. System Communication: Amazon SQS was used to improve communication between the client's systems and Odoo CRM.
2. Email Template Generation: A Google Chrome extension was created using Javascript, the Vue.js framework, and the GPT chat completions API to facilitate sending marketing campaigns using artificial intelligence.

The resulting solution met the client's needs and expectations, significantly improving their daily operations.

Authors

Bazzano Goldaracena, Marcos Ignacio | Nervi Pérez, Juan Andrés | Rodriguez Acosta, Romina Lucía | Mallo Aramburu, Guillermo

Score

86/100

Reviewers

Matalonga Motta, Santiago | Nieves Lema, Ruben Carlos